However, the platform is expanding into other categories, such as Art, Talk Shows, Music and Food & Drink, and may soon be pushing into other verticals. Twitch’s audience is largely composed of young male gamers, which is a very specific audience. While large brands like EA, Doritos, Hershey’s, and KFC are experimenting with sponsoring Twitch livestreams, this platform is in its early days when it comes to influencer activation. Twitch is an emerging livestreaming platform that pulls over 15 million daily active users, largely gamers. In the list of most effective content formats, Twitch livestream was the least selected by marketers in 2020. Twitch livestream ranks as the least used channel. Video formats are also popular, with YouTube videos and Instagram video ranking high on the list of effective formats for influencer marketing.ġ0.
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Users respond positively to Stories because they perceive this impromptu swipe-able montage series to be less staged, more authentic, and easier to navigate. Nearly two-thirds of marketers will increase their spending on influencer marketing this year. 65% of influencer marketing budgets will increase in 2020. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry.īelow is a breakdown of the top 11 stats every marketer should know this year. Influencer marketing is gaining more traction and investment than ever before. 10 Most Important Influencer Marketing Statistics for 2020 The fact is, when executed correctly, influencer marketing works for a wide range of companies-and the data backs this up. Not setting up proper tracking, URLs or landing pages beforehand.Publishing blatantly promotional, hard-selling content that turns off fans.Failing to set clear terms and timelines for your agreement.Pushing a rigid script on the influencer, rather than collaborating on a creative approach they feel will resonate with their fans.Not evaluating the influencer’s target audience alignment before partnering up.Selecting influencers who aren’t aligned with your brand, or wouldn’t normally use your product.Many factors can negatively affect the performance of an influencer marketing campaign.
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One of the best ways to get this content is from influencers – they know how to tell a story that fits the social media channel’s objective.” - William Harris, Founder & CEO at Elumynt. “When you want to really scale and when you want to reach new audiences, you need content that makes people WANT you - and that comes from having great content. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of endorsing their brand, product or service, and in some cases, drive purchases.